SEO as an engineering program for feelme.no
From roadmap to canonicals, JSON-LD, sitemap and collection metadata
feelme.no is a headless storefront built by Eon AS on Next.js and Shopify. That gives speed and control, but SEO does not come free with the theme. It has to be built.
Frequency and usability alone are not enough for Google. Without unique metadata, clean canonicals, and structured data, even a fast store stays invisible where it counts.
We worked from a prioritized SEO roadmap: first what blocks indexing and duplicates, then metadata and structured data, then sitemap, robots, and edge cases.
Every important page got unique titles and descriptions, correct canonicals, and JSON-LD where it makes sense. Collections got their own metadata, not generic fallbacks.
Sitemap, robots, and 404 with noindex were part of the delivery. Technical SEO details belong in the deploy pipeline, not a checklist afterwards.
The store is Norwegian for now, with English coming later on its own domain. Want the store to actually get found, not just look good? Get in touch with Eon AS. We build SEO into the Next.js delivery, not as an attachment afterwards.