From MyStore to headless Shopify without losing SEO
308 redirects, 410 Gone, and a redirect catalog that scales
feelme.no was migrated from MyStore to headless Shopify on Next.js. A platform switch is more than a new storefront. It is also about what happens to every old address Google already knows.
Those old URLs had value: indexed product pages, categories, and content links. Letting them fall to 404 would have thrown away visibility at the moment of switch.
We built systematic 308 mapping from old MyStore paths to new addresses, plus a generator that keeps the catalog maintainable as the assortment changes. Redirects are code and data, not a manual spreadsheet.
Products that are gone for good get 410 Gone, not just a generic 404. That is a clearer signal to search engines: the page no longer exists, stop spending crawl budget here.
The lesson is simple: SEO at platform switch is engineering. Redirect strategy, status codes, and catalog maintenance belong in the same delivery as the new store.
Switching store platforms without losing the rankings you have built? Eon AS takes the redirect job seriously, from old MyStore addresses to the new Shopify store, so customers and Google still find their way after launch.